The description impacts the number of clicks you get, and may also improve CTR and decrease bounce rates if the pages’ content indeed fulfills the promises.The description occupies the largest part of a SERP snippet and invites searchers to click on your site by promising a clear and comprehensive solution to their query.Meta description also resides in the of a webpage and is commonly (though definitely not always) displayed in a SERP snippet along with a title and page URL.įor example, this is the meta description for this article: Īnd yes, meta description itself is not a ranking factor.īut for anybody trying to increase click-throughs and polish their brand SERPs, it’s a unique opportunity. It’s the exact approach used by Facebook/LinkedIn to show you you have notifications and can be used to pretty good effect. This can be used to attract a user’s attention. The title tag is precious not only because it’s prime SERP real estate but also because it functions as a tab title in your web browser. Tip: User Your Title to Attract Attention Make use of your brand name in the title, even if it ends up not being shown on the SERPs, it’ll still make a difference for the search engine.Put important keywords first, but in a natural manner, as if you write titles for your visitors in the first place.Remember that long titles are shortened to about 600-700px on the SERP. Keep the titles up to 50-60 characters long (for them not to get truncated in the SERPs).Give each page a unique title that describes the page’s content concisely and accurately.What search engines are looking at is the whole picture, and they tend to evaluate page’s content as a whole, but the cover of a book still matters – especially when it comes to interaction with searchers.
Social media meta tags 2018 how to#
And yet, not a single irrelevant result either: every single one of the pages given here explains how to build awareness, and the titles reflect that.
0 kommentar(er)
